At 7xx77, privacy isn't a compliance checkbox — it's part of our commitment to everyone who uses the platform. This document explains, in plain language, what data we collect, why we collect it, how we protect it, and what your rights are as a data subject under the LGPD.
Six pillars that underpin our approach to privacy
All communication between your device and 7xx77's servers is protected by 256-bit SSL encryption — the same standard used by major Brazilian banks. No data is transmitted in plain text.
7xx77 processes all personal data in compliance with the General Data Protection Law (Law No. 13.709/2018). You have rights guaranteed by law, and the platform actively upholds each one of them.
7xx77 does not sell, rent, or trade your personal data to third parties for advertising purposes. Your data belongs to you — and is used solely to operate the platform and meet legal obligations.
You can request access, correction, portability or deletion of your data at any time. Requests are processed within 15 business days, in accordance with the deadlines set out in the LGPD.
Personal data belonging to 7xx77 users is stored in infrastructure with strict access controls. Only authorized personnel have access, and all access is logged and periodically audited.
Promotional communications from 7xx77 are only sent with your consent. You can opt out of emails and notifications at any time, directly in your account settings.
This Privacy Policy describes how 7xx77 collects, uses, stores, shares, and protects the personal data of users of the platform available at 7xx77.net. 7xx77 is the controller of the personal data processed under this policy, as defined by the General Data Protection Law (LGPD — Law No. 13.709/2018).
By creating an account with 7xx77 or using any feature of the platform — casino, Sports Betting, poker room, Live Casino, predictions or VIP Program — you confirm that you have read and understood this Privacy Policy and agree to the processing of your data as described herein.
Questions about this policy or the handling of your data can be sent to our privacy channel at contato@7xx77.net, with the subject line "LGPD – Privacy". The responsible team responds within five business days.
One-line summary: we collect only what we need to operate the platform, protect everything with encryption, and never sell your data to anyone.
7xx77 collects personal data at different points during your interaction with the platform. Each category is detailed below:
Data provided directly by you:
Data collected automatically during use:
7xx77 does not collect, under any circumstances, data in sensitive categories such as racial origin, religious belief, political opinion, health data, or biometrics, unless expressly required by law and with the explicit consent of the data subject.
Every piece of data collected by 7xx77 has a specific, legitimate purpose. The table below outlines the main ones:
| Data | Purpose | Legal Basis (LGPD) |
|---|---|---|
| Name, CPF, email | Account creation and management, identity verification | Contract performance |
| Banking details / Pix | Processing of deposits and withdrawals in BRL | Contract performance |
| Identity documents | Fraud prevention and regulatory compliance | Legal obligation |
| Betting history | Dispute resolution, support, and internal audit | Legitimate interest |
| IP address and device data | Account security, unauthorized access detection | Legitimate interest |
| Email (communications) | Sending promotions and news (when consented) | Consent |
| Browsing data | Experience improvement and platform personalization | Legitimate interest |
7xx77 does not use your data for purposes incompatible with those listed above. Any new use that falls outside the legal bases already established will require fresh consent or prior notice, as required by the LGPD.
7xx77 does not sell personal data. Sharing only occurs in the situations listed below, always using the minimum data necessary for the specific purpose:
All third parties that process 7xx77 user data are bound by confidentiality and data processing agreements compatible with the LGPD. 7xx77 is responsible for ensuring that these partners handle data with the same level of protection we apply internally.
No identifiable personal data is shared with advertising partners, social media platforms or marketing agencies without your explicit consent.
7xx77 retains personal data only for as long as necessary for the purposes for which it was collected, in compliance with the minimum retention periods required by Brazilian law:
Once the retention periods above have expired, data is securely deleted or anonymized so that the individual can no longer be identified. Anonymized data may be used for statistical purposes and platform improvement indefinitely.
The LGPD grants you, as a data subject, the following rights regarding processing carried out by 7xx77:
To exercise any of these rights, contact us at contato@7xx77.net with the subject line "LGPD – [Request Type]". Requests are responded to within 15 business days. For more complex cases, this period may be extended, with prior notice given to the data subject.
7xx77 implements appropriate technical and organizational measures to protect users' personal data against unauthorized access, loss, alteration or improper disclosure. Key measures in place include:
In the event of a security incident that may compromise users' personal data, 7xx77 will notify the National Data Protection Authority (ANPD) and the affected individuals within the legally required timeframe, in accordance with Article 48 of the LGPD.
No security system is entirely foolproof. If you notice any suspicious activity on your 7xx77 account, change your password immediately and contact support via the chat available on the platform.
The 7xx77 platform is intended exclusively for users aged 18 and over who are residents of Brazil. We do not knowingly collect personal data from minors. The registration process includes date-of-birth verification, and any account created using false age information is closed as soon as it is identified.
If you become aware that a minor is using the platform, please contact 7xx77 support immediately via chat or at contato@7xx77.net. We will take all necessary steps, including closing the account and deleting the minor's data, as soon as the case is verified.
Legal guardians who identify any data belonging to a minor that was improperly collected by 7xx77 have the right to request its immediate deletion, as provided under the LGPD and the Brazilian Statute of the Child and Adolescent.
Part of the technical infrastructure used by 7xx77 may be located outside Brazil. When personal data is transferred to other countries, 7xx77 ensures that such transfers occur only to countries offering a level of personal data protection equivalent to that required by the LGPD, or on the basis of standard contractual clauses approved by the ANPD.
The infrastructure providers used by 7xx77 are bound by data processing agreements that require them to handle Brazilian users' information with the same level of protection applied internally. 7xx77 does not transfer data for processing to countries without adequate data protection legislation without the necessary contractual safeguards.
7xx77 uses cookies and similar technologies to enhance the platform experience, keep sessions active, and analyze browsing behavior in an aggregated manner. The types of cookies used are:
You can manage your cookie preferences in your browser settings. Please note that disabling essential cookies may prevent login and other critical 7xx77 features from working correctly. Performance and functional cookies can be disabled without affecting basic access to the platform.
7xx77 uses behavioral data — such as betting frequency, amounts wagered, session duration and deposit patterns — to identify signs of problem gambling and proactively trigger responsible gambling tools. This use is based on the platform's legitimate interest in fostering a healthy entertainment environment.
When concerning patterns are identified, 7xx77 may contact the user to offer support resources or activate preventive limits. This process is handled with discretion and respect for the user's privacy — the information is managed by the responsible gambling team, without unnecessary access by other areas of the platform.
To learn about the self-control tools available — deposit limits, account pause and self-exclusion — visit our Responsible Gambling.
7xx77 may update this Privacy Policy periodically to reflect changes in legislation, our data processing practices, or new platform features. Material changes will be communicated by email and through a prominent notice on the platform at least seven days in advance.
The date of the most recent update is always shown at the top of this page. Continued use of the platform after any changes take effect constitutes acceptance of the updated terms. If you disagree with any update, you may request account closure and deletion of your data as described in Section 6 of this policy and in the Terms and Conditions.
To exercise your rights as a data subject, ask questions about this policy, or file a complaint, send an email to contato@7xx77.net with the subject line "LGPD". Our team responds within five business days. You can also review our Terms and Conditions for general platform usage rules.
How to exercise each of your data subject rights at 7xx77
Request a copy of the personal data 7xx77 holds about you. This includes your name, CPF, transaction history, recorded bets, and account preferences. We respond within 15 business days by email.
If any of your data is incorrect — a misspelled name, outdated address, or old email — you can request a correction at any time through support or directly in your account settings.
You may request the deletion of your data after closing your account, subject to the mandatory retention periods under Brazilian law — such as the five years required for financial records.
You can request your data in a structured format for transfer to another platform. We provide data in JSON or CSV format, depending on the nature of the information, within 15 business days.
If you consented to receive promotional emails from 7xx77 and wish to stop, simply uncheck the option in your account settings or click "unsubscribe" in any email you have received. The opt-out takes effect immediately.
If you believe your rights have been violated, you can file a complaint directly with 7xx77 at contato@7xx77.net or with the National Data Protection Authority (ANPD), in accordance with Article 55-J of the LGPD.
For most people, a privacy policy is that long text everyone agrees to without reading. We get it — which is why we aim to be straightforward: this page exists so you genuinely know what happens to your data when you use 7xx77, not just to tick a compliance box.
When you register with 7xx77 and provide your CPF, name and date of birth, that information is used to verify your identity, confirm you are 18 or older, and ensure there is no duplicate account in the system. This process is required both for legal reasons and to protect you — without identity verification, it would be impossible to return your balance in the event of unauthorized access.
Banking details — such as the Pix key registered for withdrawals — are handled with particular care. 7xx77 does not store your full credit card number: we use tokenization provided by payment processors, which means the actual card number never resides on our servers. For Pix, we store only the key registered in the account holder's name to process requested withdrawals.
Your betting history — whether on the Brasileirão Série A, a poker table, slots, or live casino — is kept for two years, primarily for dispute resolution. If you ever have a question about the outcome of a bet or a balance that doesn't look right, that history is what allows 7xx77's support team to investigate and resolve the issue accurately. Without that record, auditing what happened would simply be impossible.
About cookies: 7xx77 uses cookies primarily to keep you logged in between sessions and to understand, in aggregate, which parts of the platform are working well and which need improvement. We do not use cookies to track your browsing outside the platform, and we do not share individual behavioral data with advertising networks.
The use of data for responsible gambling deserves special attention. 7xx77 monitors behavioral patterns — such as a sudden spike in betting volume, frequent deposits over a short period, or unusually long sessions — to proactively identify situations that may indicate problem gambling. When this occurs, the responsible gambling team may reach out or trigger preventive alerts. This practice is carried out discreetly, with the sole purpose of protecting player well-being, not for any commercial objective.
Regarding 7xx77 communications, you will only receive promotional emails if you consented to them during registration or in your account settings. Transactional messages — such as deposit confirmations, withdrawal notifications and security alerts — are sent regardless of your marketing preferences, as they are part of the contracted service. You can manage all communication preferences in the account settings section at any time.
Finally, a security note worth mentioning: 7xx77 will never ask for your password by email, chat, or phone. If someone contacts you claiming to be from 7xx77 and asks for your password or verification code, do not share it — and notify us immediately through official support. Phishing attempts are a real threat in the digital entertainment space, and staying vigilant starts with you.
To exercise any right under the LGPD or to ask questions about how your data is handled at 7xx77, please contact us at contato@7xx77.net with the subject line "LGPD". You can also visit our Responsible Gambling for responsible gambling tools.
Common questions about how 7xx77 handles your personal data